What are push notifications?

A push notification is a message that pops up on a mobile device.

Push notifications look like SMS text messages and mobile alerts, they reach users who have installed your app.

They can do a lot of things;

for example,

-- they can show the latest sports scores

-- get a user to take an action, such as downloading a coupon

-- or let a user know about an event, such as a flash sale.

App publishers can send them at any time;

-- users don't have to be in the app or using their devices to receive them.

Each mobile platform has support for push notifications

-- iOS

-- Android

-- Fire OS

-- Windows

-- BlackBerry

each will have their own services.